Site Review: Babies 'R Us Registry  [visit site now]

Top rated baby gift registration site online lives up to reputation; we found 1 problem

LAST UPDATED:  MARCH, 2006

There's no doubt who the leader is in online baby product selection, service and gift registry management.   Most online baby gift registries start and stop with babiesrus.

The gift registration site, which is run and managed through Amazon.com's web portal, features the highest amount of daily traffic amongst baby sites and by far the most selection.   The user interface at Babies"R"Us is easy to use and understand, as Amazon.com assisted with the baby registry selection process, and also provides nearly up-to-date reports on which items have already been purchased.  The best tip we have for using this service?  If you do go into the Babies R us store, make sure you look hard at the list they provide to get you started.  To new moms, the list of things they suggest you register for looks dumb, but really, it is good stuff.  Bring along a friend that has recently had and cared for a baby when building your registry.

click to search now!

The search feature is very nice and very simple.  Search by last name of the couple or individual having the baby, and also by first name.  The example of the babies 'r us registry finder is to the left.  (Click to visit the actual 'Baby Registry Search' function on babiesrus.com).  This will  allow you to find any registry in the system.

 

You can also search by City, State or country, and filter by first name.  The other nice 'modern' feature:  the ability to search on email.  We like this feature: more and more you'll find people being identified by their email address, so kudos to Amazon for adding this feature.

 

You can also search by registry number?  I'm not sure who actually uses this feature, but it is there!

 

One issue we ran into:  We were notified by a local Babies"R"Us store that purchases online don't always hit the reports inside the local Babies R US stores reporting systems. Thus, someone might buy one item online, but someone may still view a report in the store showing the item is not purchased.  The delay seemed to be a day or two.  Don't know if this is still the case in 2005, but we'll monitor.