NFL playoffs.  Thirty seconds to go in the game.  First down.  One timeout left.  On your opponents 15 yard line.  Down three points.  What do you do?

St. Louis Rams coach Mike Martz did the wrong thing.  He let the clock run down to three seconds, called a timeout, and then kicked the field goal to tie the game and send it to overtime.  The Rams lost in the extra period to the Carolina Panthers on a long TD pass.

Martz should have run at least one more play to try to get a touchdown and win the game.  I'd have run at least one pass to the end zone and maybe a delayed draw to Faulk.  You still have the timeout and a down to spike the ball to stop the clock.  If I were running the team, I would run a play even with no timeouts.  Martz deserves all the criticism that I believe is coming his way this week.

UPDATE:  Reaction to this take from "Rams insider" K. Wilhelm:

I was at the game and couldn't believe it.  The place went wild once the got the 1st down at the 15 and then went into shock when Martz didn't take at least one chance at the end zone.  I didn't see this, but my neighbor, who sits right behind the rams bench, said that during the 38 seconds and the subsequent overtime,  Faulk, Bruce and Holt all seemed to be "petitioning" to Martz to take the gloves off and open it up, but Martz just kept walking way from them.  If I were the owner I would seriously be thinking about a coaching change....the Rams organization (although they finished 12-4) is at a crossroads.  Half the team seems to support Bulger
and the other half is backing Warner, while no one is sure what Martz is thinking. 

Martz is getting pounded in the local media...and I agree he
deserves it.  How can he ask his guys to go to war for him every week, when they now know that when the going gets tough he'll play not to lose instead of to win?